A Web site that looks like a hundred others
is not what your business needs.
To create excitement about your company and persuade
people to buy your products and services, you need a site that makes
your competitive differences visible and your value tangible. That’s
what we deliver.
Building Brand Equity
Carrying imagery and visual themes across media
is important to heighten awareness of your brand and reinforce its
positioning. We can work with your existing identity and marketing
collateral to create a site that supports and builds upon your brand.
Or, we can help you develop brand elements and communications, from
logos and brochures to print ads, to convey your company’s
unique identity and create consistency between your online presence
and offline marketing.
No matter how well designed your web site is or
how solid the technology behind it, it can only work for you if
people can find it. We can optimize your Web presence by making
sure your site is ranked high in different search engines and directories.
To help you measure your site’s effectiveness,
we can monitor, analyze, and report your visitor traffic. We can
also work with you to develop online affiliations and partnerships
to increase your visibility among your target audiences and attract
more visitors to your site.
Marketing to Visitors, Not at
The more you know about the people who visit your
site, the more effectively you can meet their needs and influence
their behavior. We can design databases to harvest information from
your visitors and use that data to create customer profiles. Moreover,
we can add personalization and customization to your site so that
it recognizes return visitors and displays content tailored to them.
Keeping Customers Involved
Continual communication with your customers
and prospects is important for building relationships. We can develop
opt-in e-mail campaigns (not Spam) to provide customers updates
they’ve requested, as well as e-mail newsletters to keep them
informed and involved.